Auswahl der wissenschaftlichen Literatur zum Thema „Advertising“
Geben Sie eine Quelle nach APA, MLA, Chicago, Harvard und anderen Zitierweisen an
Machen Sie sich mit den Listen der aktuellen Artikel, Bücher, Dissertationen, Berichten und anderer wissenschaftlichen Quellen zum Thema "Advertising" bekannt.
Neben jedem Werk im Literaturverzeichnis ist die Option "Zur Bibliographie hinzufügen" verfügbar. Nutzen Sie sie, wird Ihre bibliographische Angabe des gewählten Werkes nach der nötigen Zitierweise (APA, MLA, Harvard, Chicago, Vancouver usw.) automatisch gestaltet.
Sie können auch den vollen Text der wissenschaftlichen Publikation im PDF-Format herunterladen und eine Online-Annotation der Arbeit lesen, wenn die relevanten Parameter in den Metadaten verfügbar sind.
Zeitschriftenartikel zum Thema "Advertising":
Gong, Linghui, Zhenghao Wang, Keyu Yao und Zhengze Yuan. „Advertising in Companies“. Advances in Economics, Management and Political Sciences 14, Nr. 1 (13.09.2023): 12–17. http://dx.doi.org/10.54254/2754-1169/14/20230771.
Liu, Zong Jin, Yang Yang, Zheng Fang und Yan Yan Xu. „A VARX Measurement of Advertising’s Spillover Effect across it Technology and Wireless Communication Technology“. Applied Mechanics and Materials 303-306 (Februar 2013): 2015–21. http://dx.doi.org/10.4028/www.scientific.net/amm.303-306.2015.
Cope, James D. „Nonprescription Drugs and the Regulation of Advertising“. Journal of Drug Issues 22, Nr. 2 (April 1992): 257–64. http://dx.doi.org/10.1177/002204269202200206.
Udin, Noor. „Mengkritisi Iklan Layanan Masyarakat (ILM) Kita“. Humaniora 2, Nr. 2 (31.10.2011): 1467. http://dx.doi.org/10.21512/humaniora.v2i2.4025.
Rozendaal, Esther, und Bernd Figner. „Effectiveness of a School-Based Intervention to Empower Children to Cope With Advertising“. Journal of Media Psychology 32, Nr. 3 (Juli 2020): 107–18. http://dx.doi.org/10.1027/1864-1105/a000262.
Agustrijanto, Agustrijanto. „STRATEGI KOMUNIKASI PERIKLANAN BELOW THE LINE (BTL) PT AGHNA (KREANOVA), BANDUNG DALAM MENJALANKAN BISNIS PRINT AD“. JURNAL KOMUNIKATIO 8, Nr. 2 (14.10.2022): 78–95. http://dx.doi.org/10.30997/jk.v8i2.6711.
Smulyan, Susan. „Absence and the advertising historian“. Journal of Historical Research in Marketing 8, Nr. 3 (15.08.2016): 473–80. http://dx.doi.org/10.1108/jhrm-05-2016-0011.
Wang, Nuannuan. „Advertising and Consumers’ Enthusiasm“. Scientific and Social Research 3, Nr. 2 (13.07.2021): 82–85. http://dx.doi.org/10.36922/ssr.v3i2.1108.
Inco Hary Perdana. „Indonesian Advertising Ethics: Guard of Industry & Protector of Advertising Consumer in Indonesia (Study Case of the Role and Function of the Advertising Regulatory Agency on the 2020 Indonesian Advertising Ethics Amendment)“. Proceedings Of International Conference On Communication Science 2, Nr. 1 (10.11.2022): 375–82. http://dx.doi.org/10.29303/iccsproceeding.v2i1.52.
Lu, Lu, Yan Wang, Jian Ping Chai und Fu Lian Yin. „Summarize on Evaluation of Advertising Effect“. Advanced Materials Research 971-973 (Juni 2014): 2418–23. http://dx.doi.org/10.4028/www.scientific.net/amr.971-973.2418.
Dissertationen zum Thema "Advertising":
Ma, Hon-bo Tony, und 馬漢波. „Internet advertising“. Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B31269114.
Дядечко, Алла Миколаївна, Алла Николаевна Дядечко, Alla Mykolaivna Diadechko und A. Avlasovych. „Media advertising“. Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/17569.
Ma, Hon-bo Tony. „Internet advertising /“. Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B19874200.
Li, Meng. „Narrative Advertising“. Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etd/2485.
Salim, Ali, und Nima Alikhani. „Mobile Advertising : A Case study of Mobile advertising Solutions“. Thesis, KTH, Media Technology and Graphic Arts, Media, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-11813.
This report has been produced as a result of a Thesis assignment conducted at Ericsson. Itspurpose is to give an overview of the Mobile Advertising industry. In this report an overviewof mobile advertising is presented and thru which channels advertising could be used. Thenthree mobile advertising campaigns are shown and described with background, strategy andresults.
The different global markets, the different actors in the value chain and how the onlinebehavior has changed are analyzed. The problem area in this report is about profitability andefficiency of the solutions within mobile advertising and the inertia of mobile advertising andthis is discussed in the conclusion.
QC 20100708
Li, Xiaopeng. „Playful Advertising: In-Game Advertising for Virtual Reality Games“. Thesis, KTH, High Performance Computing and Visualization (HPCViz), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-175593.
Vi presenterar en tidig utforskning av reklam i spelet för virtuell verklighet-spel. Studien undersöker hur interaktivitet och inlevelse påverkar konsumentlärande och - spelupplevelse. Först etableras en teoretisk grund för att förstå interaktivitet och inlevelse i virtuella spelmiljöer. Sedan skapas ett ramverk för forskning samt hypoteser kring frågeställningen. Sedan rapporterar vi resultaten från fältforskning, prototyp och användarstudie. Prototyperna körs i mobila webbläsare och testas på virtuell verklighet- glasögon med smartphones inuti. Baserat på resultaten, diskuteras utformning av interaktivitet och inlevelse, dess effekter på konsumentlärande och -spelupplevelse, samt sambandet mellan spelupplevelse och konsumentlärande. De viktigaste bidragen från arbetet är ett ramverk för forskning och en uppsättning av designöverväganden som kan användas för att utvärdera och förbättra effektiviteten hos reklam i virtuell verklighet-spel.
Rojas-Mendez, Jose I. „Attitudes to time and advertising in explaining advertising avoidance“. Thesis, University of Manchester, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.629925.
Liu, Handan, und Jin Ma. „Advertising management influence effctiveness of online advertising : A study of white-collar workers in online advertising context“. Thesis, Halmstad University, School of Business and Engineering (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-4868.
Online advertising which is a new form of communication provides interactivity between advertisers and consumers.
This dissertation is focusing on how advertising management influence the effectiveness of online advertising.The theoretical framework of this study mainly contains the advertising management and effectiveness of effects model.These two models are combined together in an analytical model where a connection between the two theories is explained that will be used as a foundation in gathering and analyzing the empirical findings. The quatitative research strategy is appliedd in this dissertation. Based on the questionnaies of white-collar workers, the empirical data was collected.
The conclusion which can be drawn from this study is that there is clear evidence that good management will improve cognitive,affective and conative degree of consumer behavior.
Modig, Erik. „Understanding advertising creativity : how perceptions of creativity influence advertising effectiveness“. Doctoral thesis, Handelshögskolan i Stockholm, Institutionen för Marknadsföring och strategi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-1951.
Diss. Stockholm : Handelshögskolan i Stockholm, 2012. Sammanfattning jämte 5 uppsatser.
Baty, Chandra. „Reapplication of Meadow's nonproduct advertising typology to 1996 nonproduct advertising“. Virtual Press, 1997. http://liblink.bsu.edu/uhtbin/catkey/1045634.
Department of Journalism
Bücher zum Thema "Advertising":
Lewis, Herschell Gordon. Advertising age handbook of advertising. Lincolnwood, Ill: NTC Business Books, 1999.
McDonough, John. Advertising Age Encyclopedia of Advertising. Florence: Taylor and Francis, 2002.
Espejo, Roman. Advertising. Herausgegeben von Espejo Roman 1977-. Detroit: Greenhaven Press, 2010.
Hackley, Chris. Advertising. 1 Oliver's Yard, 55 City Road, London EC1Y 1SP United Kingdom: SAGE Publications Ltd, 2010. http://dx.doi.org/10.4135/9781446260807.
Jefkins, Frank. Advertising. 2. Aufl. London: Pitman, 1991.
Jefkins, Frank. Advertising. London: Butterworth-Heinemann, 1993.
O'Guinn, Thomas C. Advertising. 2. Aufl. Cincinnati: South-Western College Pub., 2000.
Bruneau, Edmond A. Advertising. [Washington, D.C.?]: U.S. Small Business Administration, Office of Business Development, 1989.
Bruneau, Edmond A. Advertising. [Washington, D.C.?]: U.S. Small Business Administration, Office of Business Development, 1989.
Jefkins, Frank. Advertising. 5. Aufl. Oxford: Butterworth-Heinemann, 1992.
Buchteile zum Thema "Advertising":
Nguyen, Dung. „Advertising“. In Marketing Decisions Under Uncertainty, 59–88. Boston, MA: Springer US, 1997. http://dx.doi.org/10.1007/978-1-4615-6209-2_3.
Baker, Michael J. „Advertising“. In Marketing, 368–434. London: Macmillan Education UK, 1991. http://dx.doi.org/10.1007/978-1-349-21395-5_16.
Williams, Michael. „Advertising“. In Society Today, 9–13. London: Macmillan Education UK, 1986. http://dx.doi.org/10.1007/978-1-349-08845-4_2.
Baker, Michael J. „Advertising“. In Marketing: An Introductory Text, 359–415. London: Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25139-1_16.
Rosenbaum, Martin. „Advertising“. In From Soapbox to Soundbite, 4–40. London: Palgrave Macmillan UK, 1997. http://dx.doi.org/10.1007/978-1-349-25311-1_2.
Zarach, Stephanie. „Advertising“. In Debrett’s Bibliography of Business History, 5. London: Palgrave Macmillan UK, 1987. http://dx.doi.org/10.1007/978-1-349-08984-0_2.
Paranhos, Flávio R. L. „Advertising“. In Encyclopedia of Global Bioethics, 54–61. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-09483-0_10.
Paranhos, Flávio R. L. „Advertising“. In Encyclopedia of Global Bioethics, 1–8. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-05544-2_10-1.
Edge, Charles. „Advertising“. In Build, Run, and Sell Your Apple Consulting Practice, 253–69. Berkeley, CA: Apress, 2018. http://dx.doi.org/10.1007/978-1-4842-3835-6_9.
Brewer, Gayle. „Advertising“. In Media Psychology, 63–80. London: Macmillan Education UK, 2011. http://dx.doi.org/10.1007/978-0-230-35720-4_5.
Konferenzberichte zum Thema "Advertising":
Akyüz, Ayşen, und Mustafa Ercilasun. „The Role of Advertising during Recession“. In International Conference on Eurasian Economies. Eurasian Economists Association, 2014. http://dx.doi.org/10.36880/c05.01141.
Feng, Baozhu, und Yuguo Lei. „Cooperative Advertising Strategies in Search Engine Advertising“. In the 2019 2nd International Conference. New York, New York, USA: ACM Press, 2019. http://dx.doi.org/10.1145/3357292.3357328.
Dave, Kushal S. „Computational advertising“. In the 20th international conference companion. New York, New York, USA: ACM Press, 2011. http://dx.doi.org/10.1145/1963192.1963342.
Risden, Kirsten, Mary Czerwinski, Stephanie Worley, Lynda Hamilton, Joe Kubiniec, Hunter Hoffman, Nancy Mickel und Elizabeth Loftus. „Interactive advertising“. In the SIGCHI conference. New York, New York, USA: ACM Press, 1998. http://dx.doi.org/10.1145/274644.274676.
Dave, Kushal S. „Computational advertising“. In the fifth ACM international conference. New York, New York, USA: ACM Press, 2012. http://dx.doi.org/10.1145/2124295.2124387.
Agarwal, Deepak. „Computational advertising“. In the 22nd ACM international conference. New York, New York, USA: ACM Press, 2013. http://dx.doi.org/10.1145/2505515.2514690.
de Sa, Marco, Vidhya Navalpakkam und Elizabeth F. Churchill. „Mobile advertising“. In CHI '13: CHI Conference on Human Factors in Computing Systems. New York, NY, USA: ACM, 2013. http://dx.doi.org/10.1145/2470654.2481344.
Howe, Daniel C., Qianxun Chen und Zong Chen. „Advertising positions“. In SIGGRAPH '18: Special Interest Group on Computer Graphics and Interactive Techniques Conference. New York, NY, USA: ACM, 2018. http://dx.doi.org/10.1145/3202918.3203085.
Gao, Bin, Jun Yan, Dou Shen und Tie-Yan Liu. „Internet advertising“. In SIGIR '13: The 36th International ACM SIGIR conference on research and development in Information Retrieval. New York, NY, USA: ACM, 2013. http://dx.doi.org/10.1145/2484028.2484221.
Wang, Taifeng, Jiang Bian, Shusen Liu, Yuyu Zhang und Tie-Yan Liu. „Psychological advertising“. In KDD' 13: The 19th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining. New York, NY, USA: ACM, 2013. http://dx.doi.org/10.1145/2487575.2487699.
Berichte der Organisationen zum Thema "Advertising":
Gurun, Umit, Gregor Matvos und Amit Seru. Advertising Expensive Mortgages. Cambridge, MA: National Bureau of Economic Research, März 2013. http://dx.doi.org/10.3386/w18910.
Hofmann, Karsten. Advertising in restrooms. Portland State University Library, Januar 2000. http://dx.doi.org/10.15760/etd.5687.
Bilous, Oksana. FEATURES OF ADVERTISING IN WESTERN UKRAINIAN PRESS. Ivan Franko National University of Lviv, März 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12173.
Zinman, Jonathan, und Eric Zitzewitz. Wintertime for Deceptive Advertising? Cambridge, MA: National Bureau of Economic Research, Februar 2012. http://dx.doi.org/10.3386/w17829.
Anderson, David, Kenneth Conover, Jason Jackson und Edwin Santibanez. Navy Advertising: Targeting Generation Z. Fort Belvoir, VA: Defense Technical Information Center, Dezember 2015. http://dx.doi.org/10.21236/ad1009067.
Iizuka, Toshiaki, und Ginger Zhe Jin. Drug Advertising and Health Habit. Cambridge, MA: National Bureau of Economic Research, November 2005. http://dx.doi.org/10.3386/w11770.
Davies, Jonathan, und Lydia Harriss. Online Advertising Technology and Competition. Parliamentary Office of Science and Technology, UK Parliament, Oktober 2023. http://dx.doi.org/10.58248/pn705.
García-González, Aurora, und Teresa Piñeiro-Otero. Women in advertising production. Study of the Galician advertising sector from a gender perspective. Revista Latina de Comunicación Social, 2011. http://dx.doi.org/10.4185/rlcs-66-2011-943-505-525-en.
Charnes, A. Measuring the Impact of Advertising on Army Recruiting: Data Envelopment Analysis and Advertising Effectiveness. Fort Belvoir, VA: Defense Technical Information Center, Juli 1990. http://dx.doi.org/10.21236/ada236779.
Ivanova, Iryna, und Elena Afanasieva. MODEL OF INTERACTION BETWEEN ADVERTISING, PR AND JOURNALISM. Ivan Franko National University of Lviv, Februar 2021. http://dx.doi.org/10.30970/vjo.2021.49.11060.